The M0 Brand

The Brand

M0 (read 'M ZERO') draws inspiration from the measurement of money supply and introduces a new foundational layer for finance. The caret symbol (^) represents exponentiation in mathematics and programming: M0, or 'M to the power of 0,' equals 1—which is not a coincidence. The number one represents uniqueness and singleness—attributes essential for creating high-quality digital money.

See allowed applications of M0's primary logo below.

White Background (Primary)

Dark Background (Primary)

Tokens

White Background (Primary)

Dark Background (Primary)

How to Refer to $M

Here is how to refer to the $M stablecoin on applications.

Name

M by M0

Ticker

M

Abbreviation in text

$M

White Background (Primary)

Dark Background (Primary)

How to Refer to $M (wrapped)

Here is how to refer to the $M (wrapped) on applications.

Name

$M (wrapped) by M0

Ticker

wM

Abbreviation in text

$M (wrapped)

POWER token

Black / White

White / Black

ZERO token

Black / White

White / Black

Primary Palette

The M0 palette represents a brand that is mature, distinct, and confident. With M0 Black as the foundation, the palette features dark purple, light purple, dark grey, and light grey as complementary tones forming a triad of colors that allow for versatile and vibrant visual communication.

Greys

The grey palette complements and balances the hues, reinforcing a mature and refined look. White mode, featuring white and lighter tints of grey, should dominate visual communication, especially in the context of copy and content.

Careful and consistent use of our logo ensures maximum brand impact. The following are examples of usage to avoid, as maintaining legibility is paramount. The logo must not be altered in any way.

Primary Logo

Do not alter the logo

Do not add affects

Do not skew, scale or rotate

Do not used unapproved colours